A $2.4K MRR Email Tool Sold for $42,500 in 18 Hours

EmailPulse, a bootstrapped email marketing SaaS pulling in $2,400/mo in verified MRR, just sold for $42,500 in one of AuctionMRR's most competitive auctions to date.

The auction attracted 8 verified bidders who placed 34 bids over 18 hours. At peak, 247 spectators were watching the live feed — a new record for a sub-$3K MRR listing.

The opening bid was set at $18,000 (7.5x MRR). Within the first hour, four bidders pushed the price to $28,000. The pace slowed mid-auction, then ramped up in the final two hours when two determined bidders traded blows in $500 increments.

Anti-snipe kicked in twice in the final stretch, extending the auction by 10 minutes total. The winning bid landed at $42,500 — a 17.7x MRR multiple, well above the 12-15x range typical for email marketing tools.

Why did it go so high? Three factors: a 1.2% monthly churn rate (exceptional for the category), a clean Next.js + Stripe tech stack that buyers loved, and a Loom walkthrough from the founder that gave bidders confidence in the codebase quality.

The seller connected their Stripe account, submitted their listing on a Monday, and had the auction scheduled for Wednesday. By Thursday evening, the deal was closed. Total time from listing to sale: 4 days.